We know I love fashion and style, but there are things that I don’t entirely understand/support. One of those things is the cyclical nature of colour trends – one year it’s mustard yellow, the next year we’re all wearing pink. It seems like nonsense (especially in those years where the colours don’t suit me!), and one of these days I will throw in my day job and focus up on my Campaign for Colour Availability (CCA). Until then, though, I have to be alert to the possibility of finding, say, a red dress or a blue shirt wherever I can. One of the strong colour trends that’s been coming through for the past couple of months is this bright, cherry red.
Here I’ve combined a purchase from 2017 with a skirt I’ve owned for over half a decade. This bright red, button through skirt from Country Road has been a long time summer basic and, with some careful laundering it’s showing no signs of fading! Red is such a strong colour for summer, but it can be a bit of a nightmare if you’ve been slightly less assiduous with the sunblock than you meant to. Nobody needs a bright red shirt on top of their bright red skin – but if you’ve built up a bit of a summer glow (perhaps via some fake tan?) then red is great at enhancing the glow in your skin. Red’s a great option for days where you want to wear minimal make up (although I’ve definitely tried a red lip/red dress matchy-matching thing and loved it).
There’s two ways to go with red: full force/head to toe, or combining it with other colours. I think red can be perceived as a little tricky to coordinate with other colours, but there are lots of excellent combo options. This shirt is handy because the print introduces the colour mix for me, but I also love to pair red with hot pink, mustard yellow, and soft desert/sandy colours. Red is a strong colour, and not easily diluted, so it’s ideal to combine with other hyper vivid colours to create a punchy effect. It’s also a perfect colour for accessories, as anyone who’s worn a black and white dress with a pair of red high heels can tell you!
It’s a sad fact that some colours and fabrics just don’t last as well, so they can be a tough find in the second hand racks – this includes red on a natural fibre. However, the process of dying fabrics to these vivid shades is hideously polluting – as these coloured rivers attest – so it is, as always, a good idea to hunt out a vintage or second hand option first, if you can. Once you’ve bought something cherry red, make sure you look after them well. Red’s also a great trans-seasonal colour, so you’ll get a ton of wear out of your red bits and pieces, if you choose cuts and fabric weights carefully.